Anne-Kathrin Eiselt, PhD
Behavioral Neuroscientist & Digital Health Strategist
Turning promising ideas into solutions designed for the human mind.
I help organizations translate behavioral neuroscience into products, experiences, and strategies that people actually adopt and stick with - by working with human nature, not against it.
-
![]()
15+ Years
Applying behavioral neuroscience to healthcare, pharma, and digital health. Actively teaching at George Washington University while delivering real-world client results.
-
![]()
Fortune 100 Trusted
Behavioral science applied at the highest levels of pharma and healthcare. Designed strategies for 30+ AI Initiatives across the US, Europe, and beyond.
-
![]()
PhD Neuroscientist
Deep mechanistic understanding of how the brain drives motivation, decisions, and habit formation. Using cutting-age science to drive real-world outcomes and revenue.
Recent Work
+42% Volunteer Activation
Nonprofit | Behavioral Onboarding
Most new volunteers were signing up but never engaged. A behavioral audit redesigned the onboarding experience and introduced social incentives — driving 42% more volunteers into active and sustained engagement immediately after the intervention.
~2x Patient Scheduling Conversion
Healthcare | Medical Device
A behavioral audit of real patient-advisor calls identified exactly where conversations stalled. A neuroscience-informed training and behavior change program helped advisors guide patients with clarity and confidence, doubling scheduling conversion rates on peak days.
+24% Employee Engagement
Global Enterprise | HR Management
A Fortune-level organization needed to rapidly boost voluntary participation in performance reviews across a global workforce, without adding administrative burden. Behavioral friction mapping and choice architecture changes delivered a 24% engagement lift with minimal disruption.
My Approach:
The NeuroEngagement™ Method
Most behavior change efforts in healthcare fail because it's never translated into something the brain can actually act on. I work at the intersection of neuroscience, behavioral science, and real-world implementation to close that gap.
Diagnose the Behavior Gap
Before designing anything, I identify exactly where and why behavior breaks down - whether that's a patient not adhering, an HCP not adopting, or a digital health product losing users. This isn't guesswork. It's neuroscience-informed behavioral diagnosis.
Design for the Brain
Solutions are built around how people actually behave and make decisions, not how we wish they would. Using principles from behavioral neuroscience, choice architecture, and engagement science, I design interventions that work with human psychology, not against it.
Measure What Actually Matters
A behavior change strategy that can't be measured isn't a strategy. I identify the metrics that really matter - from adherence rates, engagement depth, adoption velocity, conversion rates, retention or clinical outcomes.
The Result
Solutions your team can implement, your users will actually engage with, and your data will prove.
How I Help
-
Identify the cognitive, emotional, and contextual barriers preventing adoption and engagement.
Typical projects
Behavioral audits
Patient journey mapping
Segmentation
Barrier diagnostics
-
Design interventions that align with how people actually make decisions.
Typical projects
Patient engagement
HCP behavior change
Digital health activation
Messaging optimization
-
Equip teams with practical behavioral science frameworks they can apply immediately.
Typical projects
Workshops
Change management
Call-center optimization
Behavioral science playbooks
-
Help organizations build the future of behavior-driven healthcare.
Typical projects
White papers & publications
AI and behavioral science integration
Advisory roles
Strategic consulting
Why Clients Work With Me
Most engagement challenges aren't technology problems.
They're human problems.
Over the past 20 years, I've worked across neuroscience research, digital health, pharma, and healthcare delivery. From leading behavioral science initiatives at Teladoc Health and Bayer to advising Fortune 100 organizations and teaching at George Washington University, I've seen the same pattern repeatedly:
Promising ideas fail when they aren't designed for how people actually think, decide, and behave.
I help organizations close that gap by translating behavioral science into solutions that people use and outcomes organizations can measure.
Who I Work With
Pharmaceutical Companies
Patient support, adherence, HCP engagement, capability building.
Digital Health Companies
Activation, retention, habit formation, product strategy.
Innovation Teams
AI, personalization, and precision engagement strategies.
Healthcare Organizations
Behavioral diagnostics, engagement optimization, change management.
What Clients are Saying
"I am in awe. Truly incredible and produced in such a short space of time. […] Simply incredible."
Director Professional Education & Development, Global Pharma Company
"The numbers speak for themselves. […] It’s an easy story to tell internally."
Director of Patient Engagement, Medical Device Company
Featured Research & Publications
Selected frameworks, papers, and perspectives on behavioral science, digital health, and healthcare innovation.
Achieving Clinically Meaningful Outcomes in Digital Health
Developed the ENGAGE Framework, published in Frontiers in Digital Health, offering a practical roadmap for translating behavioral science into sustained engagement and real-world outcomes.
GLP-1s Gave Us Hope: Now Behavioral Science Must Make It Work
Exploring why the future of obesity care depends as much on behavioral design as it does on biological innovation.
Coming soon…
Beyond the Molecule: Building Behavioral Capability in Pharma
Arguing that improving outcomes requires pharmaceutical organizations to complement biological innovation with behavioral capability.
Questions or Ideas?
Whether you're trying to improve patient engagement, increase adoption, optimize behavior change programs, or build behavioral capability, I'd love to learn more about your challenge.
Reach out to get started.
Let’s Explore What’s Possible
Whether you're exploring a new initiative, trying to solve an engagement challenge, or simply curious how behavioral science might help, I'd love to hear from you.
Let's start with a conversation.
No pressure. No obligation. Just an opportunity to explore whether there might be a fit.